Benefits of Blogging for Business

Today we're going to be talking about Benefits of blogging for business. I'm going to go through a few pointers and hopefully, this will answer a few basic questions for you so let's start 

Benefits of a blog 

It brings new content to your site on a regular basis as we all know Google loves the content and content is king so as long as you keep it up to date then that's going to be highly beneficial for you as well it helps to promote your business. 

so the more you're talking about yourself the more you're getting your message out there more people are going to know about you.

also, create helps to create internal links as well so if you're talking about a specific product that's within your range you can naturally link to that child page so obviously again the more you blog about your products the more you can link to them.

of course, it's good for local SEO as well. if you're targeting a specific location or an area that you're working in the more you talk about it the more it associates you with that location that's beneficial as well. 

there are two obvious platforms that you can set your blog upon and that's WordPress and Blogger they're probably the most famous ones and there are others like Tumblr and Posterous but they're more for the more personal blog so you avoid those.

these two blogs can be integrated into your site which of course is beneficial to you it helps to add the new content to your site as well basic SEO plugins.

that you probably want to look at as well if you're going to be using any of these two blogs are the famous one is the all-in-one SEO which is for WordPress. that'll take title tags in your meta descriptions and all that sort of information.

for bloggers, you want to like title hack and automatic meta tags and again they sort out your title tags for you.

some SEO pointers, if you are going to install these sort of plugins and SEO, is going to be important to you make sure that your title tags a punchy to the point and they're beneficial they make people want to read your blog posts

meta descriptions again keep them quite short of 150 characters be to the point don't fill them full of keywords or anything like that get your message across making sure when you do a new blog post that you assign it to a category

so if anyone comes to your blog and they decide to do a search under a certain category they're going to find the relevant blog posts that go with that.

also, add the "read more"  tag as well now this is the tag where you can cut the first paragraph of your blog in half and you have to click the "read more" in order to read more of their information.

if you don't add anything like this then what you'll find is that on the homepage of your blog it loves the entire blog post their people can then basically take your content away

 What should we be writing about

that a lot of people aren't comfy about when they start a blog they often ask me what should we be writing about and they ask for pointers along those areas.

there are no specific stats that go with this but I think this is a good way to look at how you should set your blogger and that is if you think that 15% of your blog posts should be industry-related 25 should be on company promotion and 25% should be looking at the company public.

now the way I've set it up like this is because if you did nothing but company promotion you're probably not going to attract as many people to your blog as you would if you included industry-related blog posts.

so if we look at industry-related blog posts these can be anything related to the sector that you're in gives you a chance to be a voice in the industry gives you a chance to talk about your opinions 

if there's some news that's come out that's related to you-you can voice your opinion on that it can also start discussions and it can bring people in people can leave comments you can then start talking to them and you can build up relationships that way as well 

company publicity well this should be more about what you're doing is a company if you're sponsoring events if you're helping out locally then blog about it.

So hopefully that's given you a basic insight as to how you should set up your blog the sort of things that you should be writing about the type of benefits that are going to give you and obviously we've done a few s yet pointers as well so in four let's answer a few basic questions for you.