What is Google?

This is a search term we've found to be quite common. so I thought I'd give you some insight into who they are what they do and where they've come from.

What is Google?

Google is an American multinational corporation originally founded in 1996 by co-founders Larry Page and Sergey Brin.

Their initial aim was to organize the world's information in such a way as to make it both accessible and useful to everyone trying to use it.

there is also the sub-aim of not being evil this is reflected by the fact they had the words "Do not be evil" printed on their office wall.

it's also shown in the fairness and the way they lay out their search results with organic listings occupying the bulk of the page and colored backgrounds differentiating paid adverts from the organic listings.



Google originally was a search engine only they based everything else they've done all these other offerings of the success of their search algorithm which was so prevalent and successful it actually created a paradigm shift in the way that all other search engines measure the relevant authority of sites.

this has gone from original keyword density and keyword focused relevance on the page to a much more complex relationship between all the different websites linking to each other

one promoting another and so forth and this gave birth to the concepts of page rank which is a trademarked term by Google, but similar concepts existing in all other search algorithms nowadays and a very good measure of a website's authority.



So to give you a few stats on Google I mean that they're a massive company over a billion searches performed internationally every day and 24 petabytes of information generated by users on a daily basis as well which is about 24,000 terabytes a day

they have an estimated 1 million servers internationally in different data centers to process and store and manage this information.

they're the massive company so going from you know two people creating an algorithm in 1996 to in 2010 having revenues of the sort of 30 billion US dollars and total company assets of around 60 billion dollars.

but with fame and infamy come criticism and over the recent years, they have come under fire for a number of different areas of complaint such as a censorship copyrights and privacy being the most important to many of their users.



this is largely because of the lack of privacy provided by Gmail because of the behavior advertising there's integrated into their AdWords system and the way in which they advertise to people.

but they also come up against other corporate giants such as Microsoft and very recent times and Apple as well

I think the best measure of their success in terms of their sort of permeation of modern culture is really in the fact they've changed the meaning of the word Google.


they've changed it from its original mathematical definition of 100 over 1 or 1 with 100 zeros after it to in many cases of the verb as I'm sure what many people have heard the phrase "google it" as a way of referring to searching for something on the internet or finding something out.

I think this really shows their level of prevalence in our sort of modern society and culture

What is Bounce Rate

Today I'm talking to you about bounce rate. what it is? why you need to know about it and what you can do to improve it.

this Article is going to be beneficial for anybody involved in the website, including web developers, SEO(Search Engine Optimization), PPC (Pay Per Click), Email marketing, copywriting, and conversion rate optimization.

What is bounce rate?

For example:

Take two users to your website, the first user comes along to your site, they didn't like it. they left straightaway

the second user visits a page of your site. they have a look at another page. that means they've stuck. they've not bounced from your site.

so here we have two users one bounced, once stuck. this means you've got a 50% bounce rate.

What is a normal bounce rate?

Well, actually over 50% it's probably a bit high. but anything under 50% is okay. under 40% you're doing well. but different pages have different bounce rates. so a blog page, people won't find it via social media.

How to do Keyword Research 

they'll click a Twitter link, come to the page they won't be interested in any of your other blog page pages necessarily at that moment in time. they only want to read that post so they're likely to have a much higher bounce rate than another page of normal content.

now one example of this is a product page on an e-commerce site. if somebody does an organic search for it, clicks the result, they see a product well it might not be the right product they might want to compare to other products.

what they'll do is they'll click so you get a low bounce rate on product pages you need kind of an e-commerce site.

What else can you do with bounce rate statistics

it's good to compare it to the average time on site. it's this user here who bounces has spent five minutes on the site before leaving you're doing quite well.

if the user has come to your page and after only two seconds they've gone on to another page you know that actually even though you've got a low bounce rate with the average time on the page being very low it may not be the right page.

How to Create Backlinks 

you could adjust your PPC campaign you can promote a different page organically. you could pick a different link for your email marketing campaign once you know what your bounce rate is and what the average time on site is on the page.

how can you improve your bounce rate 

There are several different things with a product page, it would be good to have a list of related products so that somebody can easily see what other products are available

and which other pages they should go to you can also use a breadcrumb that easily shows the category in which that product was so that somebody can just go up a level in the site and see all the options available.

What is link building 

when you've got a blog post if you want other people to read other pages of your site, it's a good idea to add related blog post links, categories, maybe a link to the writers Twitter profile those sort of things mean that actually, your user will interact a bit more with your site.

Complete Blogger SEO Tutorials

obviously, if they click a Twitter link that will take them off the site and your bounce rate would still be high but actually, they're going somewhere beneficial so sometimes it's good.

So hopefully that explains to you what bounce rate is if you need any more information I've written a blog post on it as well.